Better Green is a consultancy that specializes in helping companies meet international environmental and climate standards. Their services include preparing climate statements and conducting life cycle assessments to measure and improve environmental impact. With a focus on professionalism, simplification, and a touch of humanity, they sought a cohesive visual expression across platforms and materials.
I approached the redesign with a focus on playfulness and simplicity, aiming to maintain a connection with the existing brand while infusing a fresh and engaging approach. The result is a unified and compelling visual identity that reinforces Better Green's professionalism, their ability to simplify complex concepts, and their distinctive nature as a small company in the environmental consultancy field.
Web developer: Daniel Wiklund
Visual Identity
![](https://cdn.myportfolio.com/74908d127931454203637733738f472b/b2f360f7-5c89-42d7-9333-e60ebc139562_rw_3840.jpg?h=86d87c99bffb4361d880bc94c6d66e0e)
![](https://cdn.myportfolio.com/74908d127931454203637733738f472b/e6ecec8b-d38a-43c7-86f1-edb098b85745_rw_3840.jpg?h=606f77610c9cefb176fbd84b8f25d35b)
![](https://cdn.myportfolio.com/74908d127931454203637733738f472b/0bc4fa06-9d4a-44a7-aa96-2e730c9e3036_rw_3840.jpg?h=8004bfdfd8165292b8e73b496caa682e)
![](https://cdn.myportfolio.com/74908d127931454203637733738f472b/16506b9d-268c-4a09-a03b-7bbd68eda5d3_rw_3840.jpg?h=914f5bfef438f91dbfcf0554beff76af)
![](https://cdn.myportfolio.com/74908d127931454203637733738f472b/fe27c860-4837-41a0-b3fa-90ca4bf72562_rw_3840.jpg?h=dd4af16cf1c11ab3191d1a42c926760a)
![](https://cdn.myportfolio.com/74908d127931454203637733738f472b/a97f4f12-c746-4dc3-b05e-fddb5cec7ed4_rw_3840.jpg?h=ce2ed66eaebb9f558f929ca893c7944f)
![](https://cdn.myportfolio.com/74908d127931454203637733738f472b/d358dd71-c602-47da-a3a7-2f13ca9d7846_rw_3840.jpg?h=5980c31cfde43346d046971825985767)