Better Green is a consultancy that specializes in helping companies meet international environmental and climate standards. Their services include preparing climate statements and conducting life cycle assessments to measure and improve environmental impact. With a focus on professionalism, simplification, and a touch of humanity, they sought a cohesive visual expression across platforms and materials.
I approached the redesign with a focus on playfulness and simplicity, aiming to maintain a connection with the existing brand while infusing a fresh and engaging approach. The result is a unified and compelling visual identity that reinforces Better Green's professionalism, their ability to simplify complex concepts, and their distinctive nature as a small company in the environmental consultancy field.
Web developer: Daniel Wiklund
Visual Identity
